I have a wealth of experience in creating user-centred designs — from wireframes and user flows to high-fidelity prototypes. My design work spans app launches, website redesigns and experimentation programmes, where ideas are validated through Usability testing and A/B testing to prove business value.

Experience includes:

Creating wireframes & high-fidelity designs in Figma.

Prototyping fully interactive pages and journeys for the purpose of Moderated Usability Testing.

Creating and working with established design systems to create consistent, scalable UI components.

Leveraging design tools to improve design operations and QA standards across teams.